GE Corporate Video – Director, Cinematographer

Making fun corporate videos.

Corporate videos can feel mundane and lifeless. GE asked us to create a video that talks about the recent development of their digital and industrial departments. To show the two sides of the corporation, we quite literally used two faces in a split screen giving separate messages at the same time. We shot the video in a small studio with printed backdrops to create the illusion of the spaces, and used different focal length lenses to match the positions of eyes, nose, and mouth in the frame.

Client   GE
Agency   BBDO NY
Editing   EG+