Fedex Corporate Video – Director, Cinematographer

30 minutes to shoot a spot with non-actors.

The chairman of BBDO NY asked me to direct a remake of one of the iconic Fedex commercials, except, due to his tight schedule he told me to shoot it in 30 minutes in his office. I had an assistant camera and a PA to help me, but directing non-actors and composing and lighting the shots necessary to remake a TV spot was definitely an interesting challenge.

Client   BBDO NY
Agency   BBDO NY
Editing   BBDO NY